my case for meal kits: a realistic review of hellofresh.

Me, getting ready to cook 🙂

I take a lot of pride in considering myself something of an amateur chef (read: someone who watches a lot of cooking content on YouTube). So whenever I saw ads on social media for meal kit services like HelloFresh, I quickly scrolled past. I thought they were ridiculous. Overpriced, too much packaging, and a sad testament for how capitalism has made us too busy to even have time to grocery shop and cook. 

But a month or two ago, I read this article during a period when my anxiety was making it impossible to eat, let alone cook. It discusses how the pandemic and its mental health repercussions influenced the author to sign up for a meal kit service. A switch flipped in my mind and I did the same thing. Ever since, I’ve been using HelloFresh, and I’ve decided to write a review of my experience because I want to nuance the narrative surrounding these services a little bit. 

the service

If you aren’t familiar with HelloFresh or those like it, it’s a subscription service that allows you to pay a weekly fee and, in return, pick a few recipes and receive corresponding individually-portioned ingredients. You tell them what you want, and when you want it, and the box arrives at your door. You barely need anything other than salt, pepper, and oil to get cooking. 

the prices

Many folks’ main concern about these services is that they’re expensive. From my experience that all depends on you: what you normally pay for groceries every week, how many recipes you wish to receive, and whether you’re willing to pay a slight premium for the element of convenience. In any case, I pay roughly $75 per week for 3 recipe kits, totalling 6 meals. It’s more than I used to pay for groceries (about $50 per week) but if it means I’m actually eating, I don’t mind the extra $15. 

the quality

Source: this Insider article about using HelloFresh during the COVID-19 lockdown.

From my roughly four or five weeks using HelloFresh, I have found the ingredients and recipes to taste really good. The produce is usually quite fresh, but I’ve occasionally run into some wilted herbs. Some of the recipes have been somewhat unflavorful, but if you’ve got a well-stocked spice collection, you’ll be fine. And I like how healthy and balanced the meals always are. You know exactly what’s going into them, and you don’t have to worry that you’re getting all your food groups. 

the sustainability

HelloFresh advertises on its website that it’s a sustainable service. However, this piece is my main critique. Every week I’m dealing with tons of unnecessary cardboard and far more ice packs than I know what to do with. Each box also comes with corresponding recipe cards, and for each one they send along an English and a French version. These things should either be eliminated or at least optional. 

HelloFresh should also prioritize local ingredients. One week, I received fish all the way from Iceland! As someone originally from the Maritimes, I felt a little insulted; Canada has no shortage of local options and taking advantage of them is a sustainability must.

However, HelloFresh does appeal to some aspects of social sustainability, bringing up an important intersectional environmentalism issue. Some folks may remember the great plastic straw debate, wherein a bunch of environmentalists led the campaign to eliminate them altogether as an unnecessary, single-use utensil. But many disability rights activists, like Crippedscholar, critiqued this cause with much validity. They argued that sometimes, single-use plastics and packaging that might just seem “lazy” to able-bodied people can actually be empowering for disabled folks. This point is important when critiquing HelloFresh’s sustainability, because even though it’s easy to call them out for pre-cutting and individually-wrapping the veggies in their meal kits, doing so eliminates a barrier in cooking for many. And again, the service itself does that for many people in general, regardless of their situation – myself included. 

Source: Crippledscholar’s article “When Accessibility gets Labeled Wasteful”

conclusion

All of this is to say that while meal kit services might not be the right fit for everyone, they’re helpful for more folks than you might think, and a lot of people who use them aren’t just “lazy”. I’ve had a great experience using HelloFresh, and while I likely won’t be a lifetime customer, it’s certainly a helpful resource during these difficult times. 

I’ll leave you with a treat: an incredibly entertaining YouTube video (as I mentioned earlier that I enjoy greatly) from Sohla El-Waylly, one of my absolute favourite chefs. 

– Aspen